Digital footprints of entrepreneurs: Towards a deeper understanding of support acquisition in digital spaces
Grigor McClelland Award Runner-up
William Newman Award Nominated
NFIB Award Nominated (further consideration)
Entrepreneurs increasingly engage in digital spaces to access critical support from audiences such as crowdfunders or peers, leaving digital footprints. However, while digital spaces have been framed as repositories that entrepreneurs only have to turn to for accessing support, digital support acquisition is, in reality, highly complex and dynamic. Entrepreneurs do not only need to strategically manage the impression of their digital footprints but also meaningfully interact with audiences through them to acquire the support that they need. Referring to this ongoing debate, I explore in this dissertation how entrepreneurs can acquire support from critical audiences by building on digital and cultural entrepreneurship literature. While digital entrepreneurship literature enables me to make sense of social interactions in digital spaces, cultural entrepreneurship literature fosters complex views on entrepreneurs’ self-representations. Further, I develop an approach that creates synergies between Computer-Aided Text Analysis (CATA) and Qualitative Comparative Analysis (QCA), allowing scholars to study the connection between support acquisition and digital footprints of entrepreneurs by accounting for both causal complexity and lack of structure in online text data. Finally, I create a bricolage of the three essays in my thesis. This approach enables me to draw out two unique dimensions of digital footprints – channeling and agglomeration.